The Human Sales Factor - The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal

The Human Sales Factor is a peek under the hood of Lance Tyson’s proven, predictable, scalable process—designed for sales leaders and their teams—yet still approachable and applicable for the person who just wants to open doors, win time off people’s calendars, and increase the chances of getting anything they want or need.

About the author

Over the past two decades, Lance Tyson has followed his passion for developing strong business leaders and their salespeople by tapping into his natural ability to connect with people and foster an environment for learning and coaching. As owner, President, and CEO of Tyson Group, Lance facilitates, trains, and conducts over one hundred workshops annually in areas such as performance management, leadership, sales, sales management, customer service, and team building. In 2002, Lance took over several Dale Carnegie Training operations in the Midwest. He started with Cleveland, then rolled up to Columbus, and eventually took over the Cincinnati and Indianapolis marketplaces. Under Lance's leadership, these marketplaces experienced 230% growth to become the largest Dale Carnegie Training operation. In 2010, Lance sold his interest in Dale Carnegie and formed PRSPX in Dublin, Ohio, to help clients build an effective sales ecosystem. PRSPX has been restructured as Tyson Group in order to provide services to assess sales teams, diagnose their needs, and equip them to be better salespeople and leaders. Lance now focuses on the mission of Tyson Group: to coach, train, and consult with sales leaders and their teams to compete in a complex world. Lance currently lives in Dublin, Ohio, with his wife and three kids.

Summary

The Human Sales Factor is a peek under the hood of Lance Tyson’s proven, predictable, scalable process—designed for sales leaders and their teams—yet still approachable and applicable for the person who just wants to open doors, win time off people’s calendars, and increase the chances of getting anything they want or need.

Foreword

Focus on connecting with C-Suite, HR Directors, VPs, and Corporate Trainers

Speak at workshops, conventions, and trainings

Host podcast and speak as a guest on other podcasts

Leverage corporate leadership connections to secure bulk sales

Connect with the audience via (LinkedIn 11K+ followers), Twitter (4.7K+ followers), and other platforms such as Clubhouse and Instagram

Utilize paid ads on Facebook and other platforms

Target media outlets such as Entreprenuer.com, Selling Power Magazine, Kirkus Review, Cheddar TV

Promote to email list (15K+ subscribers) and continue monthly e-newsletter

Work with a professional book publicist

Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews

Additional text

“We often have little control over the product we sell, or the people to whom we sell it. But Lance Tyson reminds us that we have control over the seller – ourselves. In his concisely entertaining The Human Sales Factor, we learn how to make ourselves vastly more successful at the essential skills that drive business—our ability to connect and persuade.”—General Stanley McChrystal, U.S. Army (Retired), New York Times Best Selling Author of Team of Teams

"This book will absolutely change the way you sell and connect with your clients - not through fake gimmicks to trick people into believing something you don't believe in yourself, but through a curation of the enthusiasm, credibility, and reason you already possess for a product or service you're passionate about! Lance's brilliant writing and stories will keep you learning new skills on every page. Read this book and change the course of your career and company for good!"—Marshall Goldsmith is the New York Times #1 Best Selling author of Triggers, Mojo, and What Got You Here Won’t Get You There.

"Success begins with the stories that matter most:  the ones we tell ourselves. In this book, Lance Tyson shows how to change the outcome of our stories by leveraging our humanness—our inherent powers of persuasion and influence. This brilliant blueprint for personal and professional success contains riveting anecdotes and eye-opening studies that demonstrate just how powerful our human connections are. If you're looking to increase your odds of persuasion and close the deal, this book is a must read."—Karen Mangia, Vice President, Salesforce, and Four-Time Author

Product details

• Authors: Lance Tyson
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Hardback
• Released: 08.02.2022
• EAN: 9781631957918
• ISBN: 978-1-63195-791-8
• No. of pages: 136
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Development / Business Development