Copywriting Strategies

Master the strategies for successful copywriting

Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience.
What sets this copywriter’s handbook apart from other copywriting books:Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.
Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you’ve learned.
But wait, there’s more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more.

Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter’s guide.

About the author

Nicki Krawczyk is a copywriter with 15+ years of experience writing for Fortune 500 companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters via her website, FilthyRichWriter.com, and her Comprehensive Copywriting Academy.

Product details

• Authors: Nicki Krawczyk
• Publisher: Random House Uk
• Languages: English
• Product format: Paperback / Softback
• Released: 31.01.2022
• EAN: 9781638079477
• ISBN: 978-1-63807-947-7
• No. of pages: 158
• Dimensions: 1 mm x 1 mm x 1 mm
• Weight: 1 g
• Subjects: Guides > Law, job, finance > Training, job, career; Humanities, art, music > Humanities (general); Social sciences, law, business > Business > Advertising, marketing; Advertising, SELF-HELP / Personal Growth / Success, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Personal Success, BUSINESS & ECONOMICS / Sales & Selling / General, Advice on careers & achieving success, Writing & editing guides, Sales & marketing, Advice on careers and achieving success, Writing and editing guides, Sales and marketing, LANGUAGE ARTS & DISCIPLINES / Writing / Business Aspects