Fr. 31.50

How to Hook a Whale - Secrets of Selling to the Ultra High Net Worth

English · Hardback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

Read more










What does it take to have billionaires and celebrities on your speed dial, party with high-rollers and be responsible for billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, spills his secrets on how to wheel and deal with the super-rich. Running a casino may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, an astute mind-reader and an empathetic psychologist all rolled into one to ensure that all your ultra-high net worth - and ultra-demanding - customers are happy... and Marcus has that in spades. Follow this no-holds-barred guide and win big at work - and in life!

About the author










Marcus Lim has spent over a decade as a host and marketer at several of the largest casino and resort chains in the world, rising to the position of President of International Marketing for South Asia. He has successfully marketed gaming resorts and first-class entertainment to a clientele worth billions of dollars. An entrepreneur at heart, Marcus has headed his own companies in defence, business consultation and sea sports. In addition, he holds an MBA from Singapore Management University.

Product details

Authors Marcus Lim
Publisher Marshall Cavendish Trade
 
Languages English
Product format Hardback
Released 31.01.2022
 
EAN 9789815009118
ISBN 978-981-5009-11-8
No. of pages 208
Subject Social sciences, law, business > Business > Advertising, marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.