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"Stress changes the human brain, enhancing some abilities and degrading others. In some of the most dangerous industries, creators of life-saving products have discovered how to leverage brain science and smart design to harness good instincts while reducing panic and aggression. They use human-centered design to help their users land airplanes, avoid car crashes, resuscitate heart attack victims, and escape burning buildings. Apply their techniques to your work in any field to create clear, intuitive experiences that effectively guide the behavior of your users, no matter their state of mind"--
About the author
Katie Swindler is a user experience strategist who
writes and speaks on topics related to human-centered design. She was originally educated as a
theater director, and because of that, she brings a
unique perspective to digital work. She believes
that if brands want to truly connect with consumers, they must combine emotion, utility, storytelling, and technology
to fulfill real human needs.
Katie is currently the Design Strategist for Allstate Insurance's Innovation group, guiding the design of new products and services. Prior
to joining Allstate, she was a UX Director at FCB Chicago, where she
was the UX lead on the 2016 global redesign of JackDaniels.com, as
well as the lead experience designer for many other clients such as
Cox Communications, Meow Mix, and Toyota Financial Services.
Katie is an experienced presenter who has spoken on UX topics
internationally at design industry events such as SXSW Interactive
and IxDA Interaction. She lives in Chicago with her husband, Jacob,
daughter, Olive, and their snuggly pup, Rocket Rainbow.
