Read more
This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion - sound, words, syntax, and discourse - and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices.
After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis.
This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.
List of contents
TABLE OF CONTENTS
List of Contributors
Acknowledgements
Rhetoric, Linguistics, and the Study of Persuasion: An Overview and an Introduction
Randy Allen Harris and Jeanne Fahnestock
Part I. Basic Constituents of Rhetorical Persuasion
Chapter 1. Patterns of Argument: Aristotelian Topoi and Argumentation Schemes
Christopher W. Tindale
Chapter 2. A Reason to Feel: Rhetorical Style and Pathotic Enthymemes in Political Discourse
Cameron Mozafari
Chapter 3. Exploring Expert Appeals to Ethos with Statistical Corpus Analysis: Personal and Contextual Factors and Their Influence on Climate Scientists' Use of Appeals to Expertise
James Wynn
Chapter 4. Stasis: Moving People to Action
Davida Charney
Chapter 5. Making Meaning out of Texts: An Approach through the Interpretive Stases
Martin Camper
Chapter 6. Using Examples to Misrepresent the World
Michael Billig and Cristina Marinho
Part II. Enduring Features of Persuasive Language
Chapter 7. Sonic Rhetoric: The Persuasive Power of Spoken Language
Gabrijela Kisicek
Chapter 8. Humor
Chris Holcomb and Heather Buzbee
Chapter 9. Strategic Questioning
Cornelia Ilie
Chapter 10. Evaluating to Persuade in Statistical Framing: A Conceptual Tool for Rhetors and Audiences
Daniel Libertz
Chapter 11. A Framework for Understanding Polarizing Language
William Donohue and Mark Hamilton
Part III. Figures of Speech in Persuasion
Chapter 12. The Tropes: Metaphor and its Friends
Randy Allen Harris
Chapter 13. The Rhetoric of Prosopopoeia: Persuading in Others' Voices
Bryan Blankfield
Chapter 14. Phantasia, Enargeia, and Catachresis: Use and Abuse of Metaphors in Korean Political Discourse
Mansup Heo
Chapter 15. The Proleptic Suite
Ashley Mehlenbacher
Chapter 16. Litotes and Repetition: The Identification Engine in Classic Chinese Maxims
Ying Yuan
Part IV. Fields and Genres of Persuasion
Chapter 17. The Languages of Science
Alan Gross
Chapter 18. Legal/Forensic Persuasion
James Jasinski
Chapter 19. Asian American Persuasion: The Subtleties of Speaking with Others' Words
Jennifer Lin LeMesurier
Chapter 20. Interactivity in Genre Forms: Ceremonial and Legislative
Government Apologies as Distinct Rhetorical Acts Toward Reconciliation
Martha S. Cheng
Chapter 21. Persuasion in Songs of Protest: Deliberation Through Metaphors and Music in South African Struggle Songs
Sisanda Nkoala
Chapter 22. Games, Language, and Persuasion
Steve Wilcox
Chapter 23. Multi-Genre Arguing in the Sciences: The Genetics of Longevity Controversy
Jeanne Fahnestock
Chapter 24. Propaganda
John Oddo
Part V. Roots of Persuasion
Chapter 25. The Development of Persuasive Communication: Animals and the Evolved Mind
Alex C. Parrish
Chapter 26. Young Children's Argumentative Contributions
Sara Greco and Anne-Nelly Perret-Clermont
Chapter 27. Persuasive Language Development: The Case of Irony and Humour in Children's Language
Penny M. Pexman
Chapter 28. Grounding Cognition: Intersections of Rhetorical Theory and Cognitive Science
Todd Oakley
Part VI. Methods of Examining Persuasive Language
Chapter 29. Computer-aided Close Reading: Visualizing Contrastive Persuasion Strategies
David Kaufer and Suguru Ishizaki
Chapter 30. Computer-based Analysis: Argument Mining
John Lawrence and Jacky Visser
Glossary
Index
About the author
Jeanne Fahnestock is a Professor Emeritus in the Department of English at the University of Maryland, USA.
Randy Allen Harris is a Professor of English Language and Literature at the University of Waterloo, Canada.
Summary
This handbook provides a wide-ranging, authoritative and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion.
