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This book gives an introduction to mass media. It illustrates the concepts of globalization, development and mass media. It addresses the critical theories of mass media. This book also outlines the mass media and journalistic practices as well as highlights the current trends and future directions of mass media. Additionally, it also discusses the political economy of mass media along with the impacts and challenges of mass media and politics.
About the author
Sandra Morales Martinez has a Bachelor of Arts degree in Communication Arts from Maryknoll College, and pursued her Master in Mass Communication degree at Polytechnic University of the Philippines. She is currently Chief Tourism Operations Officer of Intramuros Administration, an agency under the Philippine Department of Tourism.
Summary
Provides an introduction to mass media. The book illustrates the concepts of globalization, development and mass media, addresses the critical theories of mass media, and outlines the mass media and journalistic practices.
