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Written by food expert David Neuman, Extra Virgin Olive Oil: The Truth in Your Kitchen is the first resource of its kind to show consumers how to identify and avoid purchasing rancid/defective olive oil by understanding price point, olive oil handling from the mill to stores, and the smell and taste of good, quality olive oil.
About the author
David M. Neuman began his olive oil career as a Commis Chef at the Four Seasons Hotel, Washington, D.C. in 1985, cooking with great olive oil. After years of employment in the Specialty and Natural Foods industry, he was hired as President and Partner of Lucini Italia, and for the next nine years grew it to become the premier Italian Olive Oil brand in America. Upon selling the business in 2014, David opened Gaea North America with the assistance of its parent company, Gaea Products S.A. in Greece. David continued his passion for EVOO by founding EVOOGuy.com®, a consultancy focused 100% on best-in-class Extra Virgin Olive Oils. At the same time, David was launching his own EVOO brand, establishing a tasting tour using a custom designed olive oil truck, lecturing, and continuing to share his knowledge via his Olive Oil 101 platform. David and his wife currently reside in Bluffton, South Carolina.
Summary
Written by food expert David Neuman, Extra Virgin Olive Oil: The Truth in Your Kitchen is the first resource of its kind to show consumers how to identify and avoid purchasing rancid/defective olive oil by understanding price point, olive oil handling from the mill to stores, and the smell and taste of good, quality olive oil.
Foreword
- Focus on connecting with men and women who cook at home 3x a week
- Host book signings that incorporate an olive oil tasting event
- Target media outlets like Bon Appétit, Food Network, Bustle.com and Condé Nast Traveler
- Promote book at food events such as World Olive Oil Expo, Canadian Health Foods Association, Tutto Food
- Pursue placement in gift guides
- Develop social media following
- Partner with a professional book publicist
- Grow email list
- Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews
