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You have a great product or service, but people aren't responding to your marketing-or your message. You're brimming with enthusiasm, but you don't know how to spread the word.
You need a story.
Driven by real-life stories and case studies, The Magic Slice is a clarion call for anyone who needs to find their own Magic Slice-that unique place where what you want to say is exactly what your audience wants to hear.
Learn to apply the Six-Step Magic Slice Process. Unlock your creativity and practice it every day. Discover the science behind storytelling that will make you a magnetic communicator. Walk step by step through the process of coming up with a story idea, applying key story elements, and structuring your story to give it impact.
Whether you're a founder, CEO, or communications manager, The Magic Slice is the missing element that can transform your message into a compelling story.
About the author
Jack Murray is an entrepreneur, story consultant, speaker, and author. As the CEO and founder of both MediaHQ-a media contacts database and press release distribution tool-and the storytelling agency All Good Tales, Jack helps companies define their storytelling strategies, train their staff as storytellers, and share their stories through innovative technology. A recognized expert, Jack has worked with hundreds of brands, organizations, and teams over a twenty-five-year career. He advises leadership, communications, and marketing teams through story training courses, story strategy workshops, and keynote talks. Jack lives in Dublin with his wife, Alison; his daughters, Matilda and Gwen; and a dog called Maxi Lopez. Connect with him online at Murraystory.com.
