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Transform Your "Ordinary" Business into an EXTRAORDINARY MONEY MACHINEMost "ordinary" businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.
Direct marketing expert
Dan Kennedy and his team of elite consultants-all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse-deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, they take you behind the scenes of exceptionally successful non-direct marketing businesses and show you how to cash in using their unorthodox direct marketing strategies.
You'll learn the customer-getting, sales-boosting tactics you never knew existed and master Dan's
10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:
- Rule #1: There Will ALWAYS Be an Offer or Offers
- Rule #2: There Will Be Reason to Respond Right Now
- Rule #3: You Will Give Clear Instructions
- Rule #4: There Will Be Tracking, Measurement, and Accountability
- Rule #5: Only No-Cost Brand-Building
- Rule #6: There Will Be Follow-up
- Rule #7: There Will Be Strong Copy
- Rule #8: It Will Look Like Mail-Order Advertising
- Rule #9: Results Rule. Period
- Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet
About the author
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.
Foreword
Author Marketing
Supported with promotion from the Glazer/Kennedy Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars
Two-month promotional plan in GKIC media that include: 5 print newsletters, social media outreach, and email blasts to their 150,000 subscriber list Teleseminar event around the book's release date Promotion/Communication at GKIC's Fall InfoSummit and their Spring SuperConference events
Author backed marketing efforts include: Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs
Publisher Marketing
Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
Email campaign to minimum 340K Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
Book excerpts shared on Entrepreneur.com to showcase the each of the chapter’s content with inclusion of CTA to buy the book at the retailers
Book cover and text links within related articles and channels on Entrepreneur.com
Content campaigns shared via Entrepreneur’s social networks, which total 11.7 million engaged
Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts
Instagram spotlight campaign featuring case studies in the book
