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When everyone has a story to tell, the Kuaishou way provides technological expertise with equality and inclusion
From its launch in 2011 as a means to share animated images, Kuaishou has become one of the world's largest livestreaming platforms. Every day, tens of millions of short videos are uploaded to the Kuaishou app to be seen by more than 300 million viewers. But through all this explosive growth, one guiding principle has shaped Kuaishou's role as a pioneer in the global short-video industry: technology must be available for all, "enabling every life to be seen."
Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou opens a window onto numerous unique lives, always striving to ensure equitable access to those who have been digitally underserved or neglected. And the dynamic community ecosystem that Kuaishou has developed is exemplified by thirty stories, powerfully recounted in this book. From a tile salesman turned fruit farmer to a teacher of Excel, from an octopus fisherman to a road roller manufacturer, and from mountain village craftsmen to a singer of folk opera, all are reaching their audience - and, in many cases, achieving financial success - by regular livestreaming through the Kuaishou app.
THE KUAISHOU WAY reveals the secrets to the company's remarkable success:
- recognizing short video as the ideal medium to record and share one's life
- providing creators with sophisticated tools to optimize video quality
- encouraging authenticity in video content to build audience trust and loyalty
- developing secure state-of-the art ecommerce services that are made available to all users
- using cutting-edge AI technology to match viewers with content in a fair and equitable manner
Available for the first time in English, THE KUAISHOU WAY speaks to why Kuaishou remains unique among social media platforms, but also provides leadership lessons for all, centered around the customer-obsessed focus of co-founder and CEO, Su Hua: to enhance every person's unique sense of happiness.
List of contents
Preface: Increasing Every Person's Unique Sense of Happiness / Su Hua
Preface: Unveiling the Mystery of Kuaishou / Zhang Fei
Introduction: What Is Kauishou?
1. Enabling Every Life to Be Seen
2. Kuaishou E-Commerce: A Way for Fans to Buy Good Products Directly from the Manufacturer
3. Kuaishou Education: Redefining Knowledge
4. Kuaishou Musicians: Music-Making Is No Longer the Privilege of a Few
5. Having a Kuaishou Account Will Become Standard Business Practice
6. Kuaishou's Poverty Alleviation: Seeing Every Village
7. Kuaishou's Intangible Cultural Heritage: Seeing Every Heritage
8. Kuashou Villages: A Single Spark Can Start a Prairie Fire
9. Kuaishou MCNs: Making the Most of the Shift from Picture and Text to Video
Epilogue: Looking Ahead Toward the 5G Era: The Rise to a Leading Role / Yu Guoming
Postcript: The Power of Kuaishou
About the author
The Kuaishou Research Institute is a corporate think tank established by Kuaishou Technology to engage in strategic and prospective business research, as well as public policy research.
