Strategic Market Management

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Product details

• Authors: Aaker, David A Aaker, David A. Aaker, David A. (University of California Aaker, David A. Moorman Aaker, Aaker David A., Christine Moorman, Moorman Christine
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 09.09.2021
• EAN: 9781119392200
• ISBN: 978-1-119-39220-0
• No. of pages: 400
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Business & management, business strategy, Sales and marketing management