Copywriting Third Edition - Successful writing for design, advertising and marketing

Das Schreiben von Texten wird oft als Naturbegabung angesehen. Es gibt jedoch einfache Techniken für richtig gute Texte. Diese überarbeitete Ausgabe lehrt die Kunst des Schreibens für digitale Medien, Branding, Werbung, Direktmarketing, Einzelhandel, Kataloge, Unternehmensmagazine und interne Kommunikation. Aspekte des Schreibens für soziale Medien sind durchgehend integriert. Tipps und Techniken zum Schreiben von Texten für alle Formate und Kontexte.

About the author

Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organizations. He died in 2017.

Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).

Summary

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco

Foreword

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco

Product details

• Authors: Gyles Lingwood, Lingwood Gyles, Mark Shaw
• Publisher: Quercus
• Languages: English
• Product format: Paperback / Softback
• Released: 18.10.2022
• EAN: 9781529420241
• ISBN: 978-1-5294-2024-1
• No. of pages: 240
• Dimensions: 172 mm x 244 mm x 20 mm
• Weight: 640 g
• Subjects: Guides > Law, job, finance > Training, job, career; Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, online marketing, BUSINESS & ECONOMICS / Advertising & Promotion, business strategy, Writing and editing guides, Sales and marketing, Brands and branding, Online marketing / Social media marketing