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B Corps are a global movement of more than 2,700 companies in 60 countries-like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher-that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation-it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
About the author
Ryan is a consultant at LIFT Economy and has helped Ben & Jerry's, King Arthur Flour, Method, Klean Kanteen, and Nutiva become Certified B Corporations and maximize the value of their B Corp certification. Ryan has written articles for the Stanford Social Innovation Review, Fast Company, Entrepreneur, Huffington Post, Utne Reader, and TriplePundit. He has also been a featured speaker at SOCAP, Bioneers, the B Corp Champions Retreat, CatalystCreativ, and the Sustainable Enterprise Conference. Ryan holds a B.A. from the University of California, Santa Cruz and a M.Sc. from the London School of Economics and Political Science. Ryan Honeyman is a consultant at LIFT Economy and has helped Ben & Jerry's, King Arthur Flour, Method, Klean Kanteen, and Nutiva become Certified B Corporations and maximize the value of their B Corp certification. Ryan has written articles for the Stanford Social Innovation Review, Fast Company, Entrepreneur, Huffington Post, Utne Reader, and TriplePundit. He has also been a featured speaker at SOCAP, Bioneers, the B Corp Champions Retreat, CatalystCreativ, and the Sustainable Enterprise Conference.
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