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This book provides further understanding on the influence of human resource demographic characteristics on business firms¿ technology innovations adoption by investigating the moderating role of age, gender and prior ICT use experience on small and medium-scale enterprises (SMEs¿) ICT use behavior. SMEs constitute most of businesses in most countries, and contribute immensely to socio-economic development. Hence, to achieve rapid and better business growth, firms need to discard the crude ways of running business, lay off unskilled labour and embrace modern business innovations driven by ICT and hire the relevant category of workers (based on demographic attributes) that have sufficient technology use experience. Using the UTAUT perspective, a survey questionnaire was administered to 400 employees and managers selected using purposive sampling from 43 randomly selected agribusinesses in the State of Selangor, Malaysia. The research found that performance expectancy, which is consistently significant on male workers was found to be significant on female employees, suggesting that female workers may overtake their male counterparts in the use of ICT to perform task-oriented jobs.
About the author
Adamkolo Mohammed Ibrahim: MSc Development Communication (UPM), 2017; BA Mass Communication (Unimaid), 2007. Currently He is a Lecturer at Department of Mass Communication, University of Maiduguri, Nigeria and a reviewer at Computers in Human Behaviour (CHB) journal. His research interests include ICT adoption, social media and Mass Communication.
