Follow the Fossils - Developing Metrics for Instagram As a Natural Science Communication

This Element analyses the use of Instagram as a science education platform, using a paleontology-focused account as a case study.

List of contents

1. Introduction; 2. Theoretical framework and related literature; 3. Materials and methods; 4. Results; 5. Discussion; 6. Conclusions; References.

Summary

This Element provides insight into using Instagram as a science education platform by pioneering a set of calculated metrics, using a paleontology-focused account as a case study. The authors conducted year-long analyses of 455 posts and 139 stories that were created as part of an informal science learning project.

Product details

• Authors: Jennifer E. Bauer, Richard T. Bex II, Mary Jane Hughes, Lisa Lundgren, Sadie M. Mills, Samantha B. Ocon, Samantha B. (West Virginia University) Lundg Ocon
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2021
• EAN: 9781009157483
• ISBN: 978-1-0-0915748-3
• No. of pages: 75
• Series: Elements of Paleontology
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Palaeontology; SCIENCE / Paleontology, Palaeontology