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This book has papers presented in ICCBP 2021 in the area of Marketing, Finance and Accounting, OB and HRM, Operations and SCM, IT, Strategy, Entrepreneurship and case studies with respect to various functional activities. The book will find some space in the minds of the stakeholders and provide some important strategies for the future.
List of contents
1. Reimagining the New Norms: Customer Shopping Behaviours in India during COVID Times 2. Assessing Indian Consumers’ Perception Towards Attributes of Active and Intelligent Packaging Using Kano Model 3. Rationales of Factors Affecting Consumer Purchase Behavior for E-Pharmacy in the Presidency Region of West Bengal 4. Cars are now online too: Dawn of ‘Click to buy’ model in India due to Covid19 5. The Experience of Salons with Deals and Coupons 6. Nudge Theory and its Application in Organic Consumer Products: A Review Study 7. What We “sense” is What We Believe-Impact of Multisensory Environmental Cues on Purchase Intention 8. Effect of CRM on Customer Satisfaction in the Insurance Sector 9. Post COVID-19: The Change in Consumer Behavior and Implications to Retailers 10. Energy Finance Challenges in Covid Lockdown Days: Lessons from Pandemic 11. Determinants of Book Built IPO Underpricing - Differential Issue Size and Market Momentum Approach Revisited 12. Whether the Impact of the Acquisition is Reflected on the Share Price of Acquiring Companies! - A Study Based on A Few Acquisitions by Indian Corporates 13. An Analysis of Efficiency of Foreign Exchange Reserves among Nine Countries: An Application of DEA 14. Product Complexity of Indian Exports: Restructuring due to COVID-19 15. Nexus Between Financial Liberalization, Financial Stability Index and Crises 16. Relationship Between Portfolio Flows and Currency Crisis: An Empirical Analysis 17. Impact of Corporate Governance on the Dividend Policy: Empirical Evidence from the Indian Corporate Sector 18. Job Performance and Its Correlates: An Empirical Study of Public Sector Employees 19. Understanding Employer Branding Through Sentiment Analysis of Employee Reviews of India’s Best Companies to Work for 20. Work from Home During and After COVID: Need for Competence Satisfaction and Its Implications for Employee Wellbeing 21. Integration of Artificial Intelligence in to Human Resources: Challenges and Scope 22. Developmental Idiosyncratic Deals and Career Commitment: Mediation Effect of Organization Commitment 23. Grittier and Embedded: An Analysis of Hotel Employees 24. A Study of Supply Chain Practices and its Challenges in Indian Pharmaceutical Companies 25. Total Quality Management (TQM): A Managerial Technology to Fight COVID-19 26. Moderating Role of Project Flexibility Between Top Management Commitment and Project Success in Financial Services 27. The Role of College Level Intervention in Improving the Entrepreneurial Aptitude of Young Entrepreneurs in Oman: An Empirical Study 28. Progress of Digital Payment Ecosystem in Unorganised Indian Markets: A Systematic Literature Review 29. Management Lessons from Unorganized Restaurants in South India 30. Women Entrepreneurship in India and China: An Institutional Perspective 31. CSR-An Empirical Study to Understand the Dynamics Affecting Strategic Initiatives from Industries for Crafting A Sustainable Ecosystem in Future 32. Framework for Integrating Sustainability Across Value Chain
About the author
Biranchi Narayan Swar, Management Development Institute, West Bengal, India
Chetan G K, Management Development Institute, West Bengal, India
Neeraj Singhal, Management Development Institute, West Bengal, India
Summary
This book has papers presented in ICCBP 2021 in the area of Marketing, Finance and Accounting, OB and HRM, Operations and SCM, IT, Strategy, Entrepreneurship and case studies with respect to various functional activities. The conference provided a platform to practitioners, researchers and consultants and students to exchange their thoughts and contribute or share their views and expertise in formulation and implementation of various strategies during these uncertain times.The book will find some space in the minds of the stakeholders and provide some important strategies for the future.
