Fr. 55.80

Michael Oriard

Brand NFL: Making and Selling America's Favorite Sport (Audio book)

English · Audio book

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Description

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and branding of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

Product details

Authors	Michael Oriard
Publisher	Editorial a Contracorriente

Languages	English
Product format	CD-Audio
Released	01.09.2007

EAN	9780807885871
ISBN	978-0-8078-8587-1
No. of pages	336
Subject	Social sciences, law, business > Sociology > General, dictionaries

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