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Fashion ephemera-from catalogues and invitations to press releases-have long been overlooked by the fashion industry and fashion academics.
Fashion Remains redresses the balance, putting these objects centre stage and focusing on the wider creative practice of contemporary fashion designers, photographers, graphic designers, make-up artists, and many more. Fashion ephemera are considered not as disposable promotional devices, but as windows into hidden networks of collaboration and value creation in the fashion system.
Taking an interdisciplinary approach,
Fashion Remains explores the unseen and privately circulated fashion ephemera produced by today's most prominent international fashion designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a unique archive of materials, it focuses on Antwerp's avant-garde fashion scene and reveals the potential of these ephemeral objects to evoke and call into question material and immaterial knowledge about the fashion industry's actors, practices and ideologies.
List of contents
Acknowledgments
Introduction
CHAPTER 1 - AUTHORIAL NETWORKS
Matters of Signatures: from Authenticity to Intimacy
Authorial Bodies and Stories
Authorizing Visible and Invisible Voices
Multiple Authors
Aesthetic and Disciplinary Dialogues
Keeping and Expanding Authorship
Blurring Fashion Authorities
Authorial Networks
CHAPTER 2 - PERFOMANCES OF TIME
One Ephemera, Multiple Events
Between Disappearance and Permanence
The Look Moment
Show(ing) Time
The Liveness of the Show
Show Mediatization
Allusive Fragments
Performances of Imagination
CHAPTER 3 - POETIC TRANSFORMATIONS
A Ménage à Trois
Haptic Fashion Images
Material Animations
The Sense of Fabric
Point of Touch
Paratexts and Touching Concepts
Poetics Transformations
Conclusions
Bibliography
Index
About the author
Marco Pecorari is Assistant Professor and Program Director for the MA in Fashion Studies at Parsons Paris, The New School, France.
Summary
Fashion ephemera—from catalogues and invitations to press releases—have long been overlooked by the fashion industry and fashion academics. Fashion Remains redresses the balance, putting these objects centre stage and focusing on the wider creative practice of contemporary fashion designers, photographers, graphic designers, make-up artists, and many more. Fashion ephemera are considered not as disposable promotional devices, but as windows into hidden networks of collaboration and value creation in the fashion system.
Taking an interdisciplinary approach, Fashion Remains explores the unseen and privately circulated fashion ephemera produced by today’s most prominent international fashion designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a unique archive of materials, it focuses on Antwerp’s avant-garde fashion scene and reveals the potential of these ephemeral objects to evoke and call into question material and immaterial knowledge about the fashion industry’s actors, practices and ideologies.
Foreword
This book focuses on contemporary fashion ephemera like catalogs, invitations, and press releases, to explore an overlooked aspect of creativity in fashion.
Additional text
Fashion Remains carries out an unprecedented study, which analyzes material that has been overlooked by researchers in the field of fashion studies ... Marco Pecorari and his book contribute to the development of fashion studies, and it is a great reading recommendation for those researchers looking for new perspectives within their studies on material culture and fashion. The book enables the reader to realize the potential to explore other artefacts, places, and practices of the fashion system beyond clothing, fashion shows, and museums, such as fashion ephemera and the archive.
