The Language of Trust: Selling Ideas in a World of Skeptics (Audio book)

About the author

Michael Maslansky is one of corporate America's leading communications and research strategists. As CEO of Maslansky, Luntz & Partners, the firm that produced the New York Times best-seller Words That Work, he advises leading organizations, such as PepsiCo, eBay, Microsoft, and Pfizer on what to say, how to say it, and most important, why it matters. He has conducted hundreds of research projects in over twenty countries using his firm's proprietary polling and focus group methodology, cited by the New York Times, Washington Post, New Yorker, 60 Minutes, Nightline, and PBS' Frontline, among others.

Product details

• Authors: Michael Maslansky
• Publisher: Springwater
• Languages: English
• Product format: CD-Audio (Playing time: 7h 26min)
• Released: 01.05.2010
• EAN: 9781598597660
• ISBN: 978-1-59859-766-0
• Dimensions: 137 mm x 165 mm x 15 mm
• Weight: 181 g
• Subject: Social sciences, law, business > Business > Advertising, marketing