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- THE MOST RECENT BOOK ON THE MARKET: While there are other beer and food books on the market, the last most recent one published in 2019 (Beer Lover''s Table). This book will feature completely up to date information on breweries around the country; beer styles popular today, like New England style IPAs, lagers, pastry stouts, fruited kettle sours, and lower alcohol beers; and food people like to pair today with their favorite beers.- SALES POTENTIAL AT FEATURED BREWERIES: Features roughly 80 breweries with opportunities for sales at each locality, including an index of breweries at the back of the book.- AUTHOR SALES TRACK & PLATFORM: John Holl is a well known and well connected authority in the beer world; his last book, The American Craft Beer Cookbook (Storey, 2013), sold 22,560 copies (Bookscan). He also co-hosts the Steal This Beer podcast which has 50k weekly listeners. He writes regularly for major outlets so he can likely get coverage by a number of these including: Wine Enthusiast (where he is a contributing editor), Los Angeles Times, Washington Post, Wall Street Journal, NY Times, Forbes, and Craft Spirits Magazine.- NOT YOUR AVERAGE PUB FOOD: The recipes in this book take a modern approach to pairing rather than older style or heavy ''pub food''; each of the recipes is from a different brewery in the US.
