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Most books that teach you how to build and grow a business are organized around the functional areas of business, such as people, finance, operations, and marketing. Those things are important and necessary-no question- but what is missing is an overarching methodology that systematically reels in every aspect of building and growing a successful company and creates a repeatable process to execute on the activities that will lead to BIG growth in your company. In his first book, Make BIG Happen, Mark Moses outlined the four questions that formed the foundation of CEO Coaching International, an executive coaching firm that has helped over 875 companies reach extraordinary revenue and EBITDA growth. Now, in Making BIG Happen, CEO Coaching International's proven set of best practices have been translated into a simple three-step process, supported by over 30 tools, to show leaders how to achieve extraordinary business growth.
List of contents
PREFACE FOREWORD PART I: OVERVIEW Element 1: Establish and Maintain the MAKE BIG HAPPEN RHYTHMS to Implement Structure Element 2: Apply the MAKE BIG HAPPEN QUESTIONS to Take Action Element 3: Leverage the Proven MAKE BIG HAPPEN TOOLS to Accelerate Your Success How to Use This Book PART II: THE MAKE BIG HAPPEN SYSTEM Chapter 1: Establish and Maintain the MAKE BIG HAPPEN RHYTHMS to Establish Structure MAKE BIG HAPPEN RHYTHM 1-Challenge Core Identity MAKE BIG HAPPEN RHYTHM 2-Develop an Annual Plan MAKE BIG HAPPEN RHYTHM 3-Execute a Thirteen-Week March MAKE BIG HAPPEN RHYTHM 4-Stay on Track MAKE BIG HAPPEN RHYTHM 5-Hold Yourself Accountable MAKE BIG HAPPEN RHYTHM 6-Focus on the Outcomes MAKE BIG HAPPEN RHYTHM 7-Increase Productivity Chapter 2: Apply the MAKE BIG HAPPEN QUESTIONS to Take Action Chapter 3: Leverage the Proven MAKE BIG HAPPEN TOOLS to Accelerate Your Success PART III: INTEGRATING THE MAKE BIG HAPPEN SYSTEM INTO YOUR ORGANIZATION Hiring a Coach Getting Buy-In Starting Midcycle What If I Use Another "System"? PART IV: CONCLUSION-A FALSE CHOICE ACKNOWLEDGMENTS ABOUT THE AUTHORS INDEX
About the author
MARK MOSES is the author of the international bestselling book, MAKE BIG HAPPEN, and the Founding Partner of CEO Coaching International, which has coached more than 875 of the world's top high-growth entrepreneurs and CEOs in over 45 countries. Mark has won Ernst & Young's Entrepreneur of the Year award and the Blue Chip Enterprise award for overcoming adversity. His last company ranked as the #1 Fastest-Growing Company in Los Angeles, and #10 on the Inc. 500 list of fastest-growing private companies in the U.S. CEO Coaching International has appeared in the Inc. 5000 list for the last seven consecutive years.
Summary
Most books that teach you how to build and grow a business are organized around the functional areas of business, such as people, finance, operations, and marketing. Those things are important and necessary-no question- but what is missing is an overarching methodology that systematically reels in every aspect of building and growing a successful company and creates a repeatable process to execute on the activities that will lead to BIG growth in your company. In his first book, Make BIG Happen, Mark Moses outlined the four questions that formed the foundation of CEO Coaching International, an executive coaching firm that has helped over 875 companies reach extraordinary revenue and EBITDA growth. Now, in Making BIG Happen, CEO Coaching International’s proven set of best practices have been translated into a simple three-step process, supported by over 30 tools, to show leaders how to achieve extraordinary business growth.
