Managerial Economics

Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with intensive application to current business and economic issues. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

List of contents

1. Introduction to Managerial Economics  Part I: Competitive Markets  2. Demand  3. Elasticity  4. Supply  5. Market Equilibrium  Part II: Market Power  6. Costs  7. Monopoly  8. Pricing  9. Strategic Thinking  Part III: Imperfect Markets  10. Externalities  11. Asymmetric Information  12. Incentives and Organization  13. Regulation

About the author

Ivan Png is a Distinguished Professor in the School of Business and Department of Economics at the National University of Singapore. Previously, Dr. Png was a faculty member at the Anderson School, University of California, Los Angeles (1985–1996) and the Hong Kong University of Science and Technology (1993–1996), and Visiting Professor at the Cornell Dyson School (2016). His book, Managerial Economics, has been published in multiple editions and adapted into Chinese (traditional and simplified characters). He is the Principal Investigator of a S$4.75 million project, SPIRE (Service Productivity and Innovation Research), funded by the Social Sciences Research Council, Singapore, 2017–2022.

Summary

Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with intensive application to current business and economic issues. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

Product details

• Authors: Ivan Png, Ivan (National University of Singapore Png, Png Ivan
• Assisted by: Ivan Png (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 31.03.2022
• EAN: 9781032145402
• ISBN: 978-1-0-3214540-2
• No. of pages: 324
• Subjects: Social sciences, law, business > Business > General, dictionaries; BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Economics / Theory, BUSINESS & ECONOMICS / Economics / Microeconomics, Labour / income economics, Labour Economics, International Economics, Operational research, Economics of industrial organisation, Production & quality control management, Microeconomics, BUSINESS & ECONOMICS / International / Economics & Trade, Economics of industrial organization