Why We Talk: The Truth Behind Word of Mouth (Audio book)

Learn the seven reasons your customers will or will not talk about your brand. In Why We Talk, gifted marketing strategist and professional listener Bolivar J. Bueno dissects the evolution of word-of-mouth in the digital age and the unmistakable power shift that has taken place between marketer and consumer. Sharing one of the most insightful, organic concepts of this decade, Bueno bridges the monumental gap between the results business people want and the frustration they often get.

Product details

• Authors: Bolivar J. Bueno
• Publisher: Creative Crayon Pub
• Languages: English
• Product format: CD-Audio
• Released: 01.08.2008
• EAN: 9780971481572
• ISBN: 978-0-9714815-7-2
• Dimensions: 140 mm x 127 mm x 18 mm
• Weight: 159 g
• Subject: Social sciences, law, business > Business > General, dictionaries