Holy Hype - A Guide to Religious Fervor in the Advertising of Goods and the Good

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

List of contents

Chapter 1: Preface: Let There Be Light
Chapter 2: What, in Heaven's Name, Is It?
Chapter 3: Religion and Advertising: Scrambling the Sacred and Profane
Chapter 4: In the Beginning: At the Intersection of Damascus Road and Madison Avenue
Chapter 5: Selling the Goods Amidst the Good News
Chapter 6: Apparel: The Fabric of American Faith
Chapter 7: Marketing Religion on the Streets
Chapter 8: The Bible Tells Me So: Scriptural Metaphors in Advertising for Nonprofits
Chapter 9: Revelations of the Future of Holy Hype
About the Authors

About the author

By Susan H. Sarapin and Pamela L. Morris

Summary

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

Product details

• Authors: Pamela L. Morris, Susan H. Sarapin, Susan H. Morris Sarapin
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 31.12.2021
• EAN: 9781793629340
• ISBN: 978-1-79362-934-0
• No. of pages: 258
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Advertising, Media Studies, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Religion & beliefs, Communication Studies, Religion and beliefs