Internet Applications in Euromarketing

List of contents

Foreword, Media Effects by Involvement Under Voluntary Exposure: A Comparison of Television, Print and Static Internet, Effect of Price Information and Promotion on Click-Through Rates for Internet Banners, From the Tool to the Virtuality: Motivation and Styles of Internet Users: The Example of Seniors, Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth, Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection, Index, Reference Notes Included ,

About the author

Erdener Kaynak, Lynn R. Kahle

Product details

• Authors: Lynn R. Kahle, Lynn R. (University of Oregon Kahle, Kahle Lynn R., Erdener Kaynak, Kaynak Erdener
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2021
• EAN: 9780789020338
• ISBN: 978-0-7890-2033-8
• No. of pages: 114
• Weight: 204 g
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Management Science, Business & management, Economics, finance, business and management, Internet guides and online services, Media Effects;Virtuality;Negative Information