Africa in Fashion erforscht die Vielseitigkeit der Handwerks-kulturen, die die afrikanische Mode geprägt haben, und fängt die faszinierenden Geschichten zeitgenössischer und avantgardistischer afrikanischer Marken ein. Der erste Teil befasst sich mit dem reichen kulturellen Erbe Afrikas und seinem Platz im Netzwerk der globalen Mode. Der zweite Teil zeigt die spektakuläre Welt der afrikanischen Mode von heute. Er präsentiert eine sorgfältig zusammengestellte Auswahl der dynamischsten Marken des Kontinents und bietet durch Interviews mit prominenten Designer*innen einen seltenen Einblick in deren Ethos und Designpraxis. Afrika rückt in den Fokus der Modeindustrie High-end Fashion erlebt ein Revival des traditionellen Handwerks Umfassendes Werk zur Geschichte und Gegenwart der afrikanischen Mode
Ken Kweku Nimo is a Ghanaian researcher, brand strategist and designer. He holds a BA Hons in Fashion Merchandising and an MA in Design from the University of Johannesburg. Ken's work underscores the potential of Africa's luxury industry and cultural renaissance. He has contributed articles to the Journal of Design, Business and Society, and the Journal of Fashion Marketing and Management. He is a regular speaker at the In Pursuit of Luxury Conference (IPOL).
Summary
Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands.
Part One looks at Africa's rich cultural heritage and place in the network of global fashion. The first chapter retells the history of African fashion, exploring Africa's textile traditions, artisanship and role as a global resource. The second chapter presents a New Africa and examines the promise and potential of Africa's markets, while challenging stereotypes and the concept of European hegemony particularly in the realm of luxury fashion. It also spotlights Africa's unique position as the global industry shifts towards a more sustainable future.
Part Two ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent's most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice. Covering unisex fashion, menswear, womenswear, accessories and jewellery the brands are each purposefully selected to contribute uniquely to the mosaic of Africa evolving creative landscape.
Foreword
Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of pioneering and contemporary African brands.
