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Wir alle wissen, dass Geschichten funktionieren. Großartige Geschichten schaffen Beziehungen und Vertrauen. Sie ziehen Investor*innen an, überzeugen Kund*innen und heben Sie und Ihr Unternehmen aus dem Einerlei heraus. Dieses Buch lehrt Sie den Aufbau von Geschichten und zeigt Ihnen, wie Sie Ihre eigene Kreativität nutzen können, um die Aufmerksam-keit Ihres Publikums sofort zu gewinnen. Es gibt Ihnen das Rüstzeug, um Ihre Botschaft mit Stil, Originalität und Erfolg zu vermitteln.
About the author
Andreas Loizou teaches business storytelling, writing skills and finance at companies and universities around the world. He qualified as an accountant, worked as an equity analyst and was a director of training at Financial Times Knowledge. His book
The Devil's Deal has been translated into nine languages. He's the founder of the Margate Bookie literary festival, a social enterprise which encourages a love of reading and writing.
Summary
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.
From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.
Foreword
Explores the tips and techniques that will transform you into a creative and persuasive business storyteller.
