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Dieses Buch ist ein praktischer Leitfaden für ein aussagekräftiges Portfolio, das den Wert des persönlichen Storytellings betont. Der Schwerpunkt liegt auf der visuellen und konzeptionellen Klarheit bei der Darstellung des eigenen Potenzials. Für die persönliche Markenstrategie wird das Portfolio zum Verkaufsinstrument - aus diesem Grund befasst sich das Buch auch mit Recherche, Personal Branding, Präsentationsmaterialien, Interviewtechniken und Nachbereitung.
About the author
Tamara Albu is an artist, designer, and professor, formerly the director of the AAS Fashion Design program at Parsons School of Design. With over thirty years of experience, she developed and taught a variety of courses including Fashion Portfolio and Fashion Illustration. Her courses, workshops, and seminars have been conducted in many countries, including France, China, and India.
Michelle Nahum-Albright is design director, writer, and professor at Parsons School of Design. She shares her communication skills across a range of courses including visual communication, packaging, and fashion. A former in-house design director for both Elizabeth Arden and Estee Lauder, she holds an MFA in Design and Technology and has taught at New York's FIT and Pratt Institute.
Summary
Personal strategy and clear identity are key to successfully presenting yourself as a designer within the fashion industry. Fashion Portfolio: Create, Curate, Innovate is a practical guide to a forward-reaching portfolio, emphasizing the value of personalized storytelling. Its focus is in helping designers reach visual and conceptual clarity in representing their potential. As part of a personal brand strategy, the portfolio becomes a stronger sales tool. This is why the book also explores research, personal branding, presentation materials, online presentation, interview technique and follow up.
The book also includes a section on different fashion professional paths providing invaluable career advice not just for aspiring designers but all those looking to evolve in the fashion industry. Case studies from successful recent graduates working across the world offer further insight on how to make your mark.
Foreword
A stand-out portfolio is essential for advanced students, emerging fashion professionals and career builders.
