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Informationen zum Autor Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. He is the author of the best-selling consumer psychology book Blindsight , and a regular contributor to major news outlets including Psychology Today, Forbes, and BBC. As the co-founder of the neuromarketing firm Pop Neuro, he also consults with a wide range of brands, including as an expert-in-residence for Nike. He is a Professor of Psychology of Marketing and Hult International Business School, and an instructor at Harvard University's Division of Continuing Education. You can find more about his work and writing at mattjohnsonisme.com. Tessa G. Misiaszek is a speaker, writer and professor who throughout her professional and academic experience has examined the intersection between marketing strategy and workplace culture. Tessa completed her PhD at Simmons University in Boston and taught in the Simmons School of Management and Hult International Business School for several years. She also holds a master's degree in public health and a BSc in resource economics from the University of Massachusetts Amherst. She spent nearly two decades developing human capital strategies to improve healthcare, with an emphasis on provider-patient communication. Today, Tessa is the Head of Research for the Korn Ferry Institute, an Instructor with Harvard Division of Continuing Education, and co-founder of the Happy at Work Podcast. Klappentext New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence. Vorwort New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence. Zusammenfassung New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence....
