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About the author
Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation.
Dr. Fishbach has been published in many psychology and business journals, including
Psychological Review and
Psychological Science, and served as an Associate Editor of several journals, including the
Journal of Personality and Social Psychology and
Psychological Science. Her research is regularly featured in the media, including
The Wall Street Journal, CNN,
Chicago Tribune, NPR and was selected to be featured in the
New York Times' "Annual Year in Ideas."
Dr. Fishbach has received several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award, and in 2006, she received the Provost's Teaching Award from the University of Chicago.
