American Hiro - The Adventures of Benihana's Rocky Aoki and How He Built a Legacy

The incredible, rollicking, rags-to-riches story of Rocky Aoki, the prodigiously successful businessman and expert sportsman who founded the multimillion-dollar restaurant chain Benihana and whose pursuits include wrestling at world-class level, powerboat racing, ballooning, and undersea exploration.

 

About the author

Jack McCallum

Summary

The incredible, rollicking, rags-to-riches story of Rocky Aoki, the prodigiously successful businessman and expert sportsman who founded the multimillion-dollar restaurant chain Benihana and whose pursuits include wrestling at world-class level, powerboat racing, ballooning, and undersea exploration.

Foreword

· Targeted outreach to business, celebrity, and general interest websites, podcasts, and publications.


· Social media marketing on Facebook, Twitter, and Goodreads giveaways.


· PR campaign with print, radio, and digital interview targets, including NPR and all major national television stations.

Product details

• Authors: Jack Mccallum, McCallum Jack
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 17.05.2022
• EAN: 9781635767698
• ISBN: 978-1-63576-769-8
• No. of pages: 224
• Illustrations: Black and white photos throughout
• Subjects: Humanities, art, music > Art; Social sciences, law, business > Business > General, dictionaries; Biography: business & industry, BIOGRAPHY & AUTOBIOGRAPHY / Business, BIOGRAPHY & AUTOBIOGRAPHY / Sports, COOKING / Individual Chefs & Restaurants, COOKING / Regional & Ethnic / Asian, COOKING / Regional & Ethnic / Japanese, Food & society, Biography: sport, Asian History, Cultural studies: food & society