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This lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step, low-cost approach to building a successful brand. This proven process is designed to help you launch a successful startup - whether you plan to walk dogs, solicit major donations, or build a tech company. The book was born out of hands-on agency work for Fortune 500 corporations, non-profits, and dozens of shoestring startups. You'll discover why customers don't respond to products and services, and why they connect to emotionally-engaging brands. By following the steps, you will build a credible Brand Story - a love relationship with customers, prospects, and donors that aligns your brand to their needs and desires.
About the author
Bruce Miller is an accomplished professional with diverse interests and talents. As an attorney and businessman, he has achieved success in multiple career paths. However, Mr. Miller's passion lies in continuous learning and sharing knowledge. He spends his days studying, writing, and exploring the ever-changing world around us. Mr. Miller is a prolific author, having written over 50 books in various genres. Several of his works have become bestsellers. His most recent publication, the psychic mystery/thriller novel "Beware the Ides of March: A Novel Based on Psychic Readings" was honored with a 2023 NYC Big Book Distinguished Favorite award, recognizing its high quality and popularity among readers. In addition to his literary works, Mr. Miller is also an aviator and active member of several professional organizations related to his interests. With his extensive expertise, broad intellectual curiosity, and productive career, Mr. Bruce Miller exemplifies a lifelong dedication to personal and professional growth through learning, writing, and community engagement.
