The Art of SEO - Mastering Search Engine Optimization

"Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies involved in managing complex SEO projects, learn what's necessary to build a competent SEO team with defined roles and glimpse the future of search and what lies ahead for the SEO industry."--

About the author

Eric Enge is the founder and CEO of Stone Temple Consulting, a leading SEO firm that serves a wide variety of companies, including a number of Fortune 100 companies. He writes regular columns in Search Engine Land and Search Engine Watch, and has also provided feature articles to SEOmoz. The interview series he publishes on the Ramblings about SEO blog (http: //www.stonetemple.com/blog) regularly provides information directly from senior people fro Google and Microsoft on a regular basis. Eric is also a highly regarded speaker, and regular speaks on Internet marketing topics at conferences such as Pubcon, Search Engine Strategies, Search Marketing Expo, the American Marketing Association, SEMPO, Internet Retailers, O'Reilly, Web 2.0, and many others. You can also see content published by Eric on a regular basis by following him on Twitter (@stonetemple) or putting him in one of your circles on Google+ (+Eric Enge).

Product details

• Authors: Eric Enge, Enge Eric, Stephan Spencer, Spencer Stephan, Jessica Stricchiola, Jessie Stricchiola
• Publisher: O'Reilly
• Languages: English
• Product format: Paperback / Softback
• Released: 29.09.2023
• EAN: 9781098102616
• ISBN: 978-1-09-810261-6
• Dimensions: 178 mm x 232 mm x 38 mm
• Weight: 1338 g
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; BUSINESS & ECONOMICS / Industries / Retailing, Internet searching, COMPUTERS / Internet / Search Engines, Computers / Electronic Commerce, COMPUTERS / Internet / Web Programming