Digital Strategies - Data-driven Public Relations, Marketing, and Advertising

About the author

REGINA LUTTRELL, PH.D. is currently the associate dean of research and creative activity and director of the W20 Emerging Insights Lab at the S.I. Newhouse School of Public Communications at Syracuse University where she teaches public relations and social media.

SUSAN F. EMERICK is a globally recognized business and marketing innovator, building online brands for organizations around the world. Recognized as one of the top 25 Internet Marketing Leaders and Innovators by iMedia, listed in the TopRank top 25 Women That Rocked Social Media, and honored as one of the top 50 Influential Women in Digital Marketing.

ADRIENNE A. WALLACE, PH.D. is an assistant professor at Grand Valley State University, with more than 20 years of professional experience in both the public and private sectors ranging in scope from nonprofit, health, education, government, hospitality, politics, and lobbying, to finance.

Product details

• Authors: Susan Emerick, Regina Luttrell, Regina/ Emerick Luttrell, Wallace
• Publisher: Oxford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 16.03.2021
• EAN: 9780190925390
• ISBN: 978-0-19-092539-0
• No. of pages: 272
• Subjects: Public Relations, BUSINESS & ECONOMICS / Public Relations, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies