Campaigning in the Aftermath of the 2020 Elections - A Communications Perspective

This volume explores post-election political communication from the 2020 election day until the inauguration of President Joseph R. Biden. Chapters address political branding, partisan argumentation, media coverage, President Trump's January 6 address and his discursive strategy, political advertising and cartoons, and post-election lawsuits.

List of contents

Preface
1. Political Branding in a Digital Age: The Role of Design and Image-Based Messaging in the Strategies, Outcomes, and Consequences of the 2020 Post-Election Presidential Campaign, Lisa Burns and Courtney Marchese
2. Argumentation in an era of Ascending Partisanship, Benjamin Voth
3. Media Coverage and the Post-Election of 2020, Robert E. Denton, Jr.
4. Trump's Address to Supporters on January 6, 2021: Inciting Insurrection or Free Speech?, W. Wat Hopkins
5. Rethinking the Carnivalesque: Trump's Co-Opting of a Counter-Hegemonic, Counter-Discursive Strategy, Theodore Sheckels
6. Political Advertising in the 2020 Post-Election Presidential Campaign, John Tedescoand Scott Dunn
7. Political Cartoons during the 2020 Post-Election Phase, Natalia Mielczarek
8. Litigating Victory: An Analysis of 2020 Post-Election Lawsuits, Cayce Myers

About the author

Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and director of the school of communication at Virginia Tech. Denton is the author, co-author, or editor of 32 books, several in multiple editions, on the presidency and political campaigns. His most recent volumes include The 2020 Presidential Campaign: A Communication Perspective and Political Campaign Communication: Principles and Practices, 9th Edition (with Judith Trent and Robert Friendenberg).

Product details

• Authors: Robert E Denton, Robert E. Denton
• Assisted by: Robert E. Denton (Editor), Robert E. Jr. Denton (Editor), Denton Robert E. (Editor)
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 31.12.2021
• EAN: 9781538161258
• ISBN: 978-1-5381-6125-8
• No. of pages: 210
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; USA, Media Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, POLITICAL SCIENCE / American Government / Executive Branch, Communication Studies, United States of America, USA, Political campaigning & advertising, Elections & referenda, Central / national / federal government, Central government