Communication in Political Campaigns - Functional Analysis of Election Messages

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

List of contents

Preface - The Nature of Political Campaigns - The Functional Theory of Political Campaign Discourse - The Role of Medium in Campaign Discourse - The Role of Source in Campaign Discourse - The Role of Context in Political Campaign Discourse - Non- Presidential, Non- U.S. Campaign Discourse - News Coverage of Political Campaigns - Voters: Campaign Messages and Election Outcome - Conclusions - Appendix 1 - References - Index.

About the author

William L. Benoit (Ph.D., Wayne State University and Distinguished Professor of Communication Studies at the University of Alabama, Birmingham) developed and applied the Functional Theory of Political Campaign Discourse. He has published extensively (20 books and hundreds of journal articles and book chapters). He dabbles in art; he painted the artwork on the cover of this book (and others).

Summary

This book provides theory and research on political campaign messages. It adopts a communication perspective in relation to candidate and news media messages about campaigns. It focuses on U.S. presidential campaigns, but also discusses non-presidential campaigns and non-U.S. campaign messages. Both primary and general election campaigns are covered.

Product details

• Authors: William L Benoit, William L. Benoit, Benoit William L.
• Publisher: Peter Lang
• Languages: English
• Product format: Paperback / Softback
• Released: 30.10.2021
• EAN: 9781433188077
• ISBN: 978-1-4331-8807-7
• No. of pages: 326
• Dimensions: 150 mm x 18 mm x 225 mm
• Weight: 471 g
• Illustrations: 54 Abb.
• Subjects: Social sciences, law, business > Media, communication > Book trade, library system; Analysis, USA, Kennedy, Wahlkampf, POLITICAL SCIENCE / General, Präsidentenwahl, Communication, William, Functional, POLITICAL SCIENCE / History & Theory, election, Messages, LANGUAGE ARTS & DISCIPLINES / Communication Studies, political, Politische Kommunikation, Bruce, Political science & theory, Niall, Communication Studies, Political science and theory, North America (USA and Canada), Political structure and processes, Debate, campaigns, Political campaign, Benoit, Gronbeck, TV spot