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Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories,
Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path.
Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
List of contents
Preface
Introduction
1. The Fashion Wholesale BusinessWholesale Selling as a Career Option
Structural Overview of the Fashion Industry
Types of Wholesale Sales Reps
Vendor-Rep Contracts
Resources, Activities and Further Reading
2. Fashion Vendors and Wholesale CustomersWholesale Vendors
Fashion Vendors
The Implications of Scale
Brand Goals
Wholesale Customers
Building a Customer Base
Resources, Activities and Further Reading
3. The Wholesale Selling EnvironmentDifferent Types of Selling Environments
Fashion Trade Shows
Trend Forecasting Companies
Resources, Activities and Further Reading
4. The Wholesale Fashion Selling ProcessMaking the Sales Presentation
Sales Territories
Forecasting Sales
After the Order is Written
Resources, Activities and Further Reading
5. Trends in Fashion Wholesale SellingThe Changing Environment for Retailers and Wholesalers
Trends in Fashion Wholesale Selling
Wholesale Internet Selling
Theories of Fashion Market Changes
Resources, Activities and Further Reading
Conclusion
Glossary
Bibliography
About the author
Dr. Linda B. Tucker has over 40 years’ experience in fashion design, retailing, wholesale apparel selling, sales force management, and business consulting. After 13 years as a full-time lecturer in the Apparel Merchandising & Management Department at Cal Poly Pomona, she retired as Lecturer Emerita, and continues to teach Apparel Wholesale Operations.
Summary
Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path.
Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
Foreword
An example-led introduction to how fashion merchandise gets from factory to retailer, from building a customer base and navigating trade shows to working with trend forecasting companies and assessing changing economic environments.
Additional text
Invaluable in detailing the ins and outs of fashion wholesaling. It combines theory and practice in a thought-provoking way that allows the student to envision their own entry and success in the field!
