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"áAdáukâe lives with her grandparents in Ibadan and Grandma is her favourite person in the world. She loves when Grandma sings to her, and gives her treats from her stall. But one day, áAdáukâe comes home from school and can't find Grandma anywhere! áAdáukâe doesn't understand why Grandma can't come back, but then her aunt Yáimikâa tells her a secret. Can she really see Grandma if she squints up at the moon?"--Back cover.
About the author
Jumoke Verissimo is the author of two poetry collections; I am Memory, and A Birth of Illusion, which was nominated for the 2017 NLNG Prize for Literature. Her latest work, A Small Silence. won the Aidoo-Synder Prize (2020) and was also shortlisted for the Ondaatje Prize in 2020. Grandma and the Moon's Hidden Secret is her first picture book.
Summary
Àdùké lives with her grandparents in Ibidan and Grandma is her favourite person in the world. She loves when Grandma sings to her, and gives her treats from her stall. But one day, Àdùké comes home from school and can’t find Grandma anywhere! Àdùké doesn’t understand why Grandma can’t come back, but then her aunt Yímiká tells her a secret. Can she really see Grandma if she squints up at the moon?
Foreword
Pre-Order
- Collective 3 book bundled pre-order: the 3 children's books in popular Nigerian languages
- Christmas Gifting Guide seeding from June 2022 – press, paid promoted marketing guides in partnership with fellow indies
Marketing
- Target organisation that work with children and/or grief: Grief Encounter, Children Grieve, Marie Curie, Cruse, Children Bereavement UK, Childmind, ascap etc – push for early adoption – resource to share with their network or a part of their
- Target parent groups across set online global organisations, FB groups and local organisations with a mix of organic and paid reach. Create accompanying PDF with resources for organic outreach highlighting things like organisations focused on grief, the import of dual language texts, the merits of the physicality of the book
- Target language schools with high African diasporic students – focusing on major cities and using social listening
- Launch specific campaign around a three children's titles with bookshop.org – coordinating for event opportunities
- Target directly bookshops with a mix of NetGalley offerings and book packages with added author sell to inspire conversion.
- Retarget Jumoke's existing adult audience, positioning this book as gifting for young people in their lives.
Video
- Author reading and introductory video used in organic and paid search
- Target Black and African podcast and blog spaces to engage with these titles as part of discussion topic and gifting options – possible author interview segments here
