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An intimate, poignant, evocative guide to having inevitable end-of-life discussions.
About the author
William Donaldson is an educator, author, businessman, systems thinker, husband, father, friend, and son who likes to think deeply and longitudinally about ideas big and small. He is an Associate Professor of Management at Christopher Newport University. Willy has over 35 years of experience as a Board member and President and has been CEO of eight companies including a publicly traded company and an international joint venture. Willy is the Founder and President of Strategic Venture Planning, a management-consulting firm that assists boards, investors, and senior management teams maximize results. His experience runs from start-up to Fortune 500 companies, from private to public companies, from services to manufacturing, from low to high-tech, and from for profit to not for profit entities. He is the author of
Simple Complexity. Willy resides in Newport News, VA.
Summary
An intimate, poignant, evocative guide to having inevitable end-of-life discussions.
Foreword
Focus on connecting with children of aging parents, parents contemplating end-of-life, caregivers, doctors, and estate plannersTarget media such as The Conversation Project and Going with GraceConnect with key influencers and launch partnersPursue interviews with podcasts Run pre-order campaign to garner interestDevelop social mediaGrow email listBlog and write scholarly articles regularly
Speak on topics relevant to this book and the previous title
Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews
