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List of contents
List of Figures
Acknowledgements
Introduction
1. Celebrity Chefs, Restaurant Industries and the Culinary Field
2. Celebrity Chefs and the Media Industries
3. Food, Health and the Feminine Body
4. Veganizing Masculinities
5. Food Heroes, Food Politics and the Campaigning Culinary Documentary
6. Eat Well for Less: Celebrity Chefs and Austerity Culture
7. Celebrity Chefs, Food and Nation
8. Celebrity Chefs and British Food Culture in the Times of Brexit and Covid-19
Notes
Bibliography
Index
About the author
Dr Joanne Hollows is an independent researcher and has published extensively on food and media studies and the role of the celebrity chef.
Summary
Working across food studies and media studies, Joanne Hollows examines the impact of celebrity chefs on how we think about food and how we cook, shop and eat. Hollows explores how celebrity chefs emerged in both restaurant and media industries, making chefs like Jamie Oliver and Gordon Ramsay into global stars. She also shows how blogs and YouTube enabled the emergence of new types of branded food personalities such as Deliciously Ella and BOSH!
As well as providing a valuable introduction to existing research on celebrity chefs, Hollows uses case studies to analyse how celebrity chefs shape food practices and wider social, political and cultural trends. Hollows explores their impact on ideas about veganism, healthy eating and the Covid-19 pandemic and how their advice is bound up with class, gender and race. She also demonstrates how celebrity chefs such as Jamie Oliver, Hugh Fearnley-Whittingstall, Nadiya Hussain and Jack Monroe have become food activists and campaigners who intervene in contemporary debates about the environment, food poverty and nation.
Foreword
How has Jamie Oliver changed the landscape of food? Or Gordon Ramsay? Joanne Hollows explores and reveals the impact of celebrity chefs on how we think about food and how we feed other people.
Additional text
Joanne Hollows insightfully and incisively explores the ideological tensions and cultural significance of celebrity chef representation across media platforms in this eloquent and well-researched volume.
