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List of contents
1. Introduction
2. The Concept of Political Communication
3. Modernization in the Ottoman Era, Islamism in Turkey and AKP's Rise
4. The AKP's Code of Identity
5. Communicating Religion
6. Politics and P(owe)R: Evolvement of Political Messaging
7. Erdogan’s Communication: Populist Islamism
8. Post-Erdogan Turkey
About the author
TANER DOGAN researches political communication, journalism, digital culture, populism, and Islamism in Turkey and the Middle East. He holds a PhD from City, University of London, UK.
Summary
The Turkish President Recep Tayyip Erdogan is known for his populist Islamist ideology, charismatic personality, and for ushering in new forms of communication strategies in Turkey. The key tools in Erdogan’s political communication repertoire include religious, cultural and historic symbols and imagery. From engaging Israel to the Gezi Park protests, from the Arab uprisings to the July 2016 coup attempt, every key moment in Turkey’s recent history has heralded a change in Erdogan’s rhetoric.
Communication Strategies in Turkey examines the transformation of political messaging that has taken place within the Justice and Development Party (AKP) under Erdogan. Using quantitative and qualitative analysis of in-depth interviews with high profile AKP officials, observations at AKP rallies and headquarters, and analysis of Erdogan's speeches from 2002 to 2019, the book shows how his method of communication changed over time to prioritise a “New Turkey” to replace Atatürk and his legacy.
Foreword
Examines the communication strategies of Turkey’s Justice and Development Party (AKP) from 2002 to 2018, and focuses on the role of Erdogan as a symbol in party communication.
Additional text
Taner Dogan’s original, groundbreaking research provides an insightful perspective into the opportunities, challenges and defining moments that have contributed to shaping the political messages of Turkey’s President and its ruling party over the last decade. A must read for those interested in international communication in general and Turkey’s political media strategies in particular.
