The Social Entrepreneur's Playbook, Expanded Edition - Pressure Test, Plan, Launch and Scale Your Social Enterprise

Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

About the author

Ian C. MacMillan and James D. Thompson

Product details

• Authors: Ian C Macmillan, Ian C. MacMillan, James D Thompson, James D. Thompson
• Publisher: University Of Pennsylvania Press
• Languages: English
• Product format: Hardback
• Released: 12.11.2013
• EAN: 9781613631324
• ISBN: 978-1-61363-132-4
• No. of pages: 234
• Dimensions: 140 mm x 216 mm x 18 mm
• Weight: 449 g
• Subject: Guides > Law, job, finance