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Everything you need to create winning strategies for writing your own website copy or evaluating website copy from a professional writer. The go-to book for crafting a highly-converting website that speaks to your target audience, showcases your unique brand offerings, and distinguishes you from your competition.
List of contents
IntroductionChapter 1: Website Writing 101
Chapter 2: Website Basics and How to Write Them
Chapter 3: Defining Your Unique Value Proposition
Chapter 4: Writing Copy: Best Practices and Brand Guidelines
Chapter 5: Understanding Your Buyer's Journey
Chapter 6: Outlining and Drafting Your Website Copy
Chapter 7: SEO: Optimizing Website Content
Chapter 8: From Website to Content Marketing Strategy
Chapter 9: Blogging Basics
Chapter 10: Advanced Blogging
Chapter 11: Marketing Outreach: Other Content
Chapter 12: Outsourcing: Hiring Other Professionals
Final Thoughts
About the Author
Index
About the author
Laura Briggs is a freelance writer and entrepreneur coach who launched her business in 2012 with no formal training and scaled it to six figures in just 18 months! Since 2013, she’s worked full-time as a freelance writer and writing coach. A digital nomad with a passion for freedom-based careers, Laura uses her skillset to help freelancers build a tailored plan for their success, and works with entrepreneurs to craft websites and text that stand out from the crowd.
Laura is faculty at Midwest Writer’s Workshop, Indiana Writer’s Center, Editorial Freelancer’s Association, Girl Develop It, a two-time TEDx speaker, business strategist, and copywriter. She lives in Springfield, IL
Summary
Everything you need to create winning strategies for writing your own website copy or evaluating website copy from a professional writer. The go-to book for crafting a highly-converting website that speaks to your target audience, showcases your unique brand offerings, and distinguishes you from your competition.
Foreword
Publisher Marketing
Entrepreneur Books has the unique position of being part of a much larger organization where we can promote our authors across our many media properties. All books and authors will be featured prominently leading up to and at pub time. These include the following:
- Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.),
- Entrepreneur Magazines—2.6 million monthly digital and print magazine readers
- Newsletters: Entrepreneur Daily: 156K Active Subscribers
- Book of the Week: 21.1K Active Subscribers
- Franchise: 48K
- Entrepreneur.com-15MM Social Followers
Additional Publisher Marketing:- Book launch advertising in Entrepreneur print and digital magazine
- Email campaign to minimum 340K Entrepreneur subscribers
- Featured as “Entrepreneur Book Of The Month” in August 2022 on Entrepreneur.com and Entrepreneur.com/bookstore
- Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
- Book cover and text links within related articles and channels on Entrepreneur.com
- Content campaigns shared via Entrepreneur's social networks (13+ million engaged)
- Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
Author Marketing:- Podcast tour
- Mention on my own podcast
- Facebook ads pre and post launch
- Amazon ads pre and post launch
- Email campaign to 3,000 subscribers
- Social media campaign ramp up 3 months pre-launch to over 15,000 followers on LinkedIn, Facebook, Instagram
