Emotion by Design - Creative Leadership Lessons from a Lifetime Inside Nike

For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks. It's an art form that Greg Hoffman understands better than anyone.

About the author

Greg Hoffman

Summary

For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks. It's an art form that Greg Hoffman understands better than anyone.

Product details

• Authors: Greg Hoffman
• Publisher: Random House Business
• Languages: English
• Product format: Hardback
• Released: 07.04.2022
• EAN: 9781847943545
• ISBN: 978-1-84794-354-5
• No. of pages: 320
• Dimensions: 156 mm x 240 mm x 30 mm
• Subjects: Social sciences, law, business > Business > Management; Advertising, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Advertising & Promotion, Management: leadership & motivation, business strategy, Management: leadership and motivation