How to Write a Marketing Plan - Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

List of contents

Chapter - 01: Introduction; Chapter - 02: Situation analysis - The marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision; Chapter - 10: Mini-plans and quick plans; Chapter - 11: Appendix - Marketing plan for the UK market

About the author

John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Product details

• Authors: John Westwood
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 03.07.2022
• EAN: 9781398605701
• ISBN: 978-1-3986-0570-1
• No. of pages: 192
• Dimensions: 145 mm x 224 mm x 19 mm
• Weight: 415 g
• Series: Creating Success
• Subjects: Guides > Self-help, everyday life > Lifestyle, personal development; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, Sales & marketing, Sales and marketing