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This book focuses on the Internet of Things (IoT). IoT has caught the imagination as a transformational technology that will positively impact a large and diverse array of socio-economic activities. This book explores this impact, beginning with a chapter highlighting the promises and complexities of the IoT. It then explores these in greater detail in subsequent chapters. The first of these chapters explores the patenting activity of leading companies and is followed by a discussion of the challenges faced by the growth of 'unicorns' within Europe. The fourth chapter outlines a methodology for determining when investments in IoT should occur and is followed by a discussion of how the data generated by IoT will change marketing related decisions. The scope and complexity of the regulatory and governance structures associated with the IoT are then explored in the sixth chapter. These issues are brought together in the final chapter, which identifies the opportunities and challenges emanating from the IoT and how these may be tackled.
This book will be valuable reading to academics working in the field of disruptive technology, innovation management, and technological change more broadly.
List of contents
1: Internet of Things: Promises and complexities.- 2: The patterns of growth in information and communication technologies: The case of the emerging Internet of Things.- 3: The Internet of Things in Europe: In search of unicorns.- 4: The importance of a techno-centric approach in evaluating IoT investment opportunities.- 5: Big data, predictive marketing and churn management in the IoT era.-6: Internet of Things: Governance and metagovernance of networking everything.- 7: The Internet of Things: Enabling opportunities and challenges.
About the author
James A. Cunningham is Professor of Strategic Management at Northumbria University, Newcastle, UK. His research intersects the fields of strategic management, innovation and entrepreneurship. He has published papers in leading international journals such as
Research Policy, Small Business Economics, R&D Management, Long Range Planning and the
Journal of Technology Transfer among others.
Jason Whalley is Professor of Digital Economy at Northumbria University, Newcastle, UK. His research focuses on the telecommunications industry, exploring the interplay between regulation, technological change and market structure. He is the co-author with Peter Curwen of five books on mobile telecommunications, and editor of
Digital Policy, Regulation & Governance. 
