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This book is a jar of prunes for your creative output. In this actively offensive guide, award-winning writer and creative director Mark DiMassimo cuts through the crap to show you how you can really get your best shit down on paper and out into the world. What if the fastest way to a great idea was an insane one? The truth is, bad ideas are often one step removed from brilliant ideas. So having more bad ideas will increase your output of great ideas. Backed by decades of behavioral science research and nearly five decades on the front lines of creative advertising, this rare guide will show you that trying to create a masterpiece is far less effective than trying to produce shit. Since you can't choose how talented to be, choose how prolific you are. The more you write, the more you produce, the better you'll get. The more you work, the faster you'll improve. This isn't just a handbook for those who consider themselves writers either. Write Shit is the tough love pep talk you'd give yourself if you were the best, most potty mouthed creative coach you could be. Don't let your internal editor slow you down. Write faster. Write wronger. Write shit. When you do, you might just find that it's exactly the shit the world's been waiting for.
About the author
Mark DiMassimo is the creative chief of DiMassimo Goldstein (DiGo), the industry-leading agency in behavior-change marketing, which he founded in 1996 in New York City. As an expert and author on behavior-change marketing, DiMassimo speaks about the intersection of advertising and branding with pop culture, frequently contributing to CNBC, CNN, Bloomberg, FoxNews, Fox5NY, and other media.
Summary
This book is a jar of prunes for your creative output. In this actively offensive guide, award-winning writer and creative director Mark DiMassimo cuts through the crap to show you how you can really get your best shit down on paper and out into the world.
What if the fastest way to a great idea was an insane one? The truth is, bad ideas are often one step removed from brilliant ideas. So having more bad ideas will increase your output of great ideas. Backed by decades of behavioral science research and nearly five decades on the front lines of creative advertising, this rare guide will show you that trying to create a masterpiece is far less effective than trying to produce shit.
Since you can’t choose how talented to be, choose how prolific you are. The more you write, the more you produce, the better you’ll get. The more you work, the faster you’ll improve. This isn’t just a handbook for those who consider themselves writers either. Write Shit is the tough love pep talk you’d give yourself if you were the best, most potty mouthed creative coach you could be.
Don’t let your internal editor slow you down. Write faster. Write wronger. Write shit. When you do, you might just find that it’s exactly the shit the world’s been waiting for.
Foreword
- National Publicity campaign.
Virtual future summit and speaking tour.
Print, radio and digital advertising campaign.
Global influencer + corporate sales tour.
Syndicated podcast radio show.
Digital content placements on key select sites.
