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The Prepared Graduate speaks to Generation Z and Millennials, addressing many of the concerns students (and parents) have leading up to graduation. Kyyah Abdul, the founder of Career Savage and a platform including a fast-growing Youtube channel, guides readers on how to write the perfect résumé, excel in job interviews, look for relevant careers, network in-person and online, and more!
About the author
Ruqayyah Abdulrahoof, professionally known as Kyyah Abdul, is a personal career strategist and founder of Career Savage, a platform dedicated to helping students and young professionals navigate their road to ultimate career success. Kyyah currently works as a remote pharmaceutical consultant facilitating clinical research and development with the FDA to get client medicines approved in the cell therapy, hematology, and oncology space. She has also written public health programs addressing ways to decrease the prevalence of poor cardiovascular health among Black Americans and is the published co-author for a scientific journal, Chronic Respiratory Disease and Health-Related Quality of Life of African American Older Adults in an Economically Disadvantaged Area of Los Angeles.
Summary
The Prepared Graduate speaks to Generation Z and Millennials, addressing many of the concerns students (and parents) have leading up to graduation. Kyyah Abdul, the founder of Career Savage and a platform including a fast-growing Youtube channel, guides readers on how to write the perfect résumé, excel in job interviews, look for relevant careers, network in-person and online, and more!
Foreword
Social Media Promotion
Book marketing and promotion will include a social media strategy aimed to target Kyyah’s increasing personal social media presence. In 3 months, she managed to go from ~1,600 followers to 8k and counting. During the week of September 5th her profile had 123,940 impressions with a reach of 27k accounts. 34% of her followers are between 18 to 24 while 64% are between the age of 25 and 34.
The book will also be available for purchase on the Career Savage website and social media links will be included to drive book orders.
College Workshop Outreach
There are 5,300 colleges and universities in the United States. The nearly 2 million students graduating from these institutions are the target demographic. Kyyah would draw upon her current relationships with colleges like Charles R. Drew, UNH, USC, and Marymount to develop a Career Savage Senior Workshop with the goal of selling bulk quantities of the book.
The workshop will include:
- An overview and introduction of the book
- Addressing key career areas faculty believe their student population would benefit the most from, including Résumé Writing, Where and how to apply for jobs, Accepting/Negotiating Job offers, Paying Student Loans/Budgeting/Saving/Investing, and Entrepreneurship
- Q&A
Interviews, Engagements, and Networks
Kyyah has a personal network that reaches over 1 million people across all social networks. Bloggers, well-connected parents of college students, micro-influencers, and university/college department heads have all been contacted and are willing to assist in marketing and promoting this body of work. The following established partnerships and collaborations create a promotional opportunity to increase the book’s success. Below are samples of invitations for future engagements:
Partnership with International Christian Center, Los Angeles- Event: College Convention
- Scope of Work: Discuss matriculation into society as a postgraduate, job opportunities and furthering education
- Partnership with @Kiitana, lifestyle influencer with 15M social followers
- Event: Act as Career Consultant for employees
- Scope: Onboard future employees to guide them through their career goals and objectives.
- Partnership with Jacent Gems Podcast, counseling for women of color
- Event: Podcast show
- Scope: Promote book of work
Additional text
“At a time when integrating career services into academic affairs is more critical than ever for meeting American higher education’s historic mission of educating for democracy, this book offers compelling practical advice for connecting curriculum to career through high-impact practices.”
—Lynn Pasquerella, president of the Association of American Colleges & Universities (AAC&U)
“This book is so real and honest! I wish I had this when I first started out in my career. What Kyyah is doing with this book is so vital to the career growth and survival of every human being... Every parent should read this book and then gift it to their child! ”
—Nancy Barrows, MS CC-SLP, LAUSD educator & speech language pathologist
“The information and steps in this book are shared through relatable and authentic stories, ensuring less career angst among college students.”
—Brian Schulman, CEO of Voice Your Vibe
“Hungry to learn? Ambitious? Curious? High-achieving, or just want the answers on how to navigate the beginning of your future? The Prepared Graduate is the insightful read you need.”
—Caroline Stokes, author of Elephants Before Unicorns and founder of FORWARD
“There's a difference between marketing and mentoring and The Prepared Graduate is mentorship in capital letters. Every narrative is tied to concrete advice for the next generation of career savages.”
—Fariha Tasnim, founder of The Cohort Collective & Gen Y/Z career coach
