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The world expert in multisensory perception on the remarkable ways we can use our senses to lead richer lives
'Talks total sense, lots of fun facts, right up there with the best of the best' Chris Evans
'Packed with studies on pain, attention, memory, mood' The Times
How can the furniture in your home affect your wellbeing? What colour clothing will help you play sport better? And what simple trick will calm you after a tense day at work?
In this revelatory book, pioneering and entertaining Oxford professor Charles Spence shows how our senses change how we think and feel, and how by 'hacking' them we can reduce stress, become more productive and be happier.
We like to think of ourselves as rational beings, and yet it's the scent of expensive face cream that removes wrinkles (temporarily), a room actually feels warmer if you use a warmer paint colour, and the noise of the crowd really does affect the referee's decision. Understanding how our senses interact can produce incredible results. This is popular science at its unbelievable best.
'Spence does for the senses what Marie Kondo does for homes' Avery Gilbert, author of What the Nose Knows
'Everything you need to know about how to cope with the hidden sensory overload of modern life, engagingly told' Robin Dunbar, author of How Many Friends Does One Person Need?
About the author
Professor Charles Spence is the world expert in multisensory perception and experience design, having spent over twenty years researching how people perceive the world around them at the Crossmodal Research Laboratory at Oxford University. He has consulted for many multinational companies, including Unilever, PepsiCo and Nestlé, advising on various aspects of multisensory design, packaging and branding.
Summary
The world expert in multisensory perception on the remarkable ways we can use our senses to lead richer lives
'Talks total sense, lots of fun facts, right up there with the best of the best' Chris Evans
'Packed with studies on pain, attention, memory, mood' The Times
How can the furniture in your home affect your wellbeing? What colour clothing will help you play sport better? And what simple trick will calm you after a tense day at work?
In this revelatory book, pioneering and entertaining Oxford professor Charles Spence shows how our senses change how we think and feel, and how by 'hacking' them we can reduce stress, become more productive and be happier.
We like to think of ourselves as rational beings, and yet it's the scent of expensive face cream that removes wrinkles (temporarily), a room actually feels warmer if you use a warmer paint colour, and the noise of the crowd really does affect the referee's decision. Understanding how our senses interact can produce incredible results. This is popular science at its unbelievable best.
'Spence does for the senses what Marie Kondo does for homes' Avery Gilbert, author of What the Nose Knows
'Everything you need to know about how to cope with the hidden sensory overload of modern life, engagingly told' Robin Dunbar, author of How Many Friends Does One Person Need?
Report
Spence does for the senses what Marie Kondo does for homes Avery Gilbert, author of What the Nose Knows
