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Understand the neuroscience behind coaching tools and theories to apply the principles in practice confidently with the third edition of this essential guide.
List of contents
Chapter - 00: Introduction; Section - ONE: Brain areas; Chapter - 01: Prefrontal Cortex; Chapter - 02: Basal Ganglia; Chapter - 03: Striatum; Chapter - 04: Insular Cortex; Chapter - 05: Amygdala; Chapter - 06: Anterior Cingulate Cortex; Chapter - 07: Hypothalamus; Chapter - 08: Hippocampus; Chapter - 09: Cerebellum; Section - TWO: Brain chemicals; Chapter - 10: Cortisol; Chapter - 11: Dopamine; Chapter - 12: Oxytocin; Chapter - 13: Serotonin; Chapter - 14: Noradrenaline; Chapter - 15: GABA & Glutamate; Section - THREE: Foundational brain concepts; Chapter - 16: Neurons & Synapses; Chapter - 17: Neuroplasticity; Chapter - 18: Threat / Reward response; Chapter - 19: Neuroimaging; Chapter - 20: Working memory; Chapter - 21: HPA Axis; Chapter - 22: Mirror neurons; Section - FOUR: Brain networks; Chapter - 23: Brain networks; Section - FIVE: The quantum brain; Chapter - 24: The quantum brain; Section - SIX: Neuroscience of classic Coaching areas; Chapter - 25: Self control / willpower; Chapter - 26: Optimism; Chapter - 27: Mindfulness; Chapter - 28: Expectations; Chapter - 29: Beliefs; Chapter - 30: The Foundational Four - Safe Space, Listening, Questioning, Reflecting Chapter - 31: Flow; Chapter - 32: Motivation; Chapter - 33: Decision-making; Chapter - 34: Goals; Chapter - 35: Habits; Section - SEVEN: Neuroscience of not so classic Coaching areas; Chapter - 36: Choice Architecture; Chapter - 37: False Memory; Chapter - 38: Trust; Chapter - 39: Fairness; Chapter - 40: Loneliness; Chapter - 41: Conclusion
About the author
Author, consultant and global speaker Amy Brann is the founder of Synaptic Potential, through which she works with companies including Warner Brothers, EY, Twinings, the NHS and Mondelez International, to help them better understand their teams, clients and organizations as a whole. She was named by HR Magazine as one of the most influential HR thinkers in 2023.
She is the author of Make Your Brain Work and Neuroscience for Coaches, published by Kogan Page.
